Reviewed · KELOWNA AND OKANAGAN TOURS
Naramata Private Wine Tour – Full Day
A good wine tour needs room to breathe. This private Naramata outing pairs five included tastings with a guide who can adjust the day to your interests, which is a fine way to get an introduction to the Naramata Bench without worrying about driving. I especially like the personal format and the chance to choose alternate wineries. The main catch is the listed price of $291.48 per person, with lunch and some pickup locations costing extra.
The itinerary lasts about five hours, despite the full-day wording, so you should think of it as a relaxed half-day wine experience unless your custom plans add more time. The schedule includes Poplar Grove, Hillside, Deep Roots, Nichol, and Laughing Stock, with a sit-down lunch reservation arranged for you if requested.
- Five wineries with tasting fees included, from a guided five-wine pour at Poplar Grove to a seated premium tasting at Laughing Stock
- Private transportation and attention, with only your own group on the tour
- Flexible winery choices, including alternate stops upon request
- Naramata Bench views, with short drives between several wineries
- Lunch planning handled for you, though the meal itself is not included
- Pickup focused on Penticton and Summerland, with surcharges for Kelowna, West Kelowna, Peachland, Vernon, or Osoyoos
In This Review
- A Private Introduction to the Naramata Bench
- Poplar Grove Starts with Five Signature Wines
- Hillside Offers a More Focused Portfolio Tasting
- Deep Roots Brings Another Private Tasting
- Nichol Winery Gives the Route a Pioneer Producer
- Laughing Stock Finishes with a Seated Premium Tasting
- Lunch Planning Helps Break Up the Tastings
- The Guide Can Shape the Day
- Transportation Zones Affect the Real Price
- What Five Hours Really Means
- Who Gets the Best Value?
- Should You Book the Naramata Private Wine Tour?
- FAQ
- How long does the Naramata private wine tour last?
- Which wineries are included?
- Are wine tasting fees included?
- Is lunch included in the price?
- Where is pickup included?
- Can I cancel for a full refund?
A Private Introduction to the Naramata Bench

The Naramata Bench is a good place for a private wine tour because the wineries are close enough to visit several in one outing, yet each has a different personality. You spend less time sitting in a vehicle and more time tasting, asking questions, and looking out across the Okanagan Valley.
This tour is operated by Sagebrush Tours and is designed for private groups. That matters. You are not trying to keep up with a busload of strangers or follow a rigid public schedule. If you prefer sparkling wine, small producers, food-friendly bottles, or a particular style of tasting room, you can ask for adjustments.
The standard route visits five wineries. Tasting fees are included at each one, and chilled bottled and sparkling water are supplied. Lunch reservations can also be made on your behalf, which removes one common headache from a wine day. You still pay for lunch separately, and any tasting upgrades cost extra.
The advertised price is $291.48 per person. That is not a bargain basement rate, but it covers the five tastings, private guiding, transportation within the regular zone, and planning help. If you would otherwise pay separate tasting fees and arrange a safe driver, the price becomes easier to justify. It makes the most sense for couples, families, or small groups who value a private schedule over the lowest possible cost.
Poplar Grove Starts with Five Signature Wines

Your first stop is Poplar Grove Winery, where you receive a fully guided tasting of five signature wines. The tasting lasts about 30 minutes, and the admission fee is included.
This is an efficient opening stop. Five wines give you a quick sense of the winery’s range without using up too much of the day. A guided format also helps if you know only a little about wine. You can ask about the bottles as you go instead of trying to make sense of a long tasting sheet on your own.
The short timing is useful, but it also means Poplar Grove is an introduction rather than a long visit. If you want a leisurely look around or extra time with each pour, you may need to ask whether the schedule can be adjusted. A private tour gives you a better chance of doing that than a fixed group outing.
The setting is part of the appeal. The wineries along the Naramata Bench are known for views toward Okanagan Lake, and the short distances between stops leave more time for the tasting rooms themselves.
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Hillside Offers a More Focused Portfolio Tasting
Hillside Winery follows with a 45-minute portfolio tasting. This is described as an intimate guided presentation of the latest releases, so the pace should feel more deliberate than the opening stop.
I like this kind of progression. Poplar Grove gives you a broad first look, then Hillside provides more time to consider newer releases and compare styles. If you are still finding your footing, this is a good point to tell your guide what you liked at the first winery. The private setup allows the day to respond to your preferences.
Forty-five minutes is long enough for a proper tasting without making the stop feel heavy. Still, wine tours can become tiring when every tasting follows the same pattern. That is one reason it helps to use the private format: you can ask for a little more variety in the stops rather than treating the five wineries as identical appointments.
The tasting fee is included, but upgraded tastings are available at an extra charge. Ask about that cost before ordering an upgrade. A small added fee at one stop may be reasonable, while several upgrades could change the value of the tour quickly.
Deep Roots Brings Another Private Tasting

At Deep Roots Winery, you have a private wine tasting lasting about 45 minutes. This gives your group another substantial stop, rather than a quick sample on the way to the next appointment.
By this stage, your preferences should be clearer. You can tell the guide which wines have worked for you and which have not. That feedback is useful on a private tour because the guide can help shape the remaining stops or recommend alternate wineries if the standard route is not quite your style.
Deep Roots is also a good place to slow down and compare what you have tasted so far. I would keep notes on the wines you enjoy, especially if you plan to buy bottles later. With five wineries in a short period, names and impressions can blur together.
The practical drawback is palate fatigue. Even with water provided, five tastings can become a lot if you treat every pour as a full glass. Pace yourself, use the available spit facilities if offered, and keep drinking water between stops. The tour is meant to be enjoyable, not a race to sample everything.
Nichol Winery Gives the Route a Pioneer Producer
Nichol Winery and Vineyard is listed as a short 10-minute stop. Nichol is among the first three pioneering wineries on the Naramata Bench, and it works on a small scale with close attention to grape quality and the wine’s development in the winery.
That background gives the stop a different purpose. The longer tastings at the other wineries focus on sampling several wines. Nichol offers a glimpse at a smaller, early producer whose identity is tied closely to the vineyard and careful production.
Ten minutes is brief. You should not expect the same extended tasting conversation you receive at Hillside, Deep Roots, or Laughing Stock. I would view Nichol as a compact stop that adds context and variety to the route. If Nichol is a high priority for you, ask Sagebrush Tours whether more time can be assigned there or whether another winery should be removed.
This is also a good example of why you should discuss your interests before the day begins. The standard itinerary is useful, but the tour allows alternate wineries upon request. A private outing should reflect what you most want to see and taste.
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Laughing Stock Finishes with a Seated Premium Tasting

The final listed stop is Laughing Stock Vineyards, a boutique winery on the Naramata Bench. Its 45-minute tasting takes place in a seated setting and includes access to limited-production wines, including bottles available only at the winery.
This is a satisfying way to finish. After several standing tastings, a seated presentation feels calmer and more comfortable. The limited-production selection also gives the stop a sense of discovery without requiring you to visit a large number of wineries.
If you like collecting bottles that are not widely sold elsewhere, Laughing Stock may be one of the more useful stops. The private setting should also make it easier to ask direct questions and discuss a purchase without feeling rushed.
The word premium matters here. The standard tasting fee is included, but you should ask whether the premium seated experience is part of the included package or whether any portion counts as a tasting upgrade. The supplied tour details describe the Laughing Stock tasting as included, while also noting that upgrades can cost extra. Clarifying the exact package before departure is sensible.
Lunch Planning Helps Break Up the Tastings

Sagebrush Tours can make a reservation for a sit-down lunch. The restaurant bill is not included, but having the reservation arranged can make a real difference on a popular wine route.
A proper lunch gives you a chance to rest, eat, drink water, and talk through the wines you have tasted. It also helps prevent the common mistake of treating a wine tour as five consecutive appointments with no pause. The exact restaurant is not specified in the tour details, though one past outing included a restaurant chosen for its food and Okanagan Lake view.
You should confirm the lunch timing and price when booking. The tour is listed at about five hours, and lunch could affect how many tasting minutes remain. If food is important to you, say so early and ask for the reservation to match your preferred pace.
Lunch is also where the total cost can grow. You pay separately for the meal, any wine purchases, and tasting upgrades. The tour price covers the core tasting program, not every optional addition.
The Guide Can Shape the Day

The guide is one of the strongest reasons to choose this experience over a shared shuttle. You can follow the planned route or request different wineries, and the guide can adjust details around your interests.
Past outings were led by Alan and Frank, both praised for their friendly service, regional knowledge, and ability to personalize the experience. One group began with little knowledge of Naramata and found that the guide adjusted the plan as the day developed. Another account described help carrying purchased wine cases, a small service that becomes handy once bottles start accumulating.
You should not assume that Alan or Frank will be your guide on your date. However, their approach gives you a useful idea of the service style Sagebrush Tours aims to provide: practical help, local orientation, and a flexible schedule.
Language is one point to clarify before booking. A French-speaking guide was requested on one occasion but was not provided without advance notice. The guide still worked hard to make the group comfortable, but if you need service in a language other than English, confirm it directly before paying.
Transportation Zones Affect the Real Price

Pickup and drop-off are included within the regular Penticton and Summerland transportation zone. Pickup outside that area carries an added transportation surcharge.
The listed surcharge begins at $49 per group for transportation from Kelowna, West Kelowna, Peachland, Vernon, or Osoyoos. That is separate from the $291.48 per-person tour price. For a larger group, the surcharge may be reasonable when divided among several people. For a couple, it has a bigger effect on the final bill.
Ask for the exact pickup charge before booking if you are staying outside Penticton or Summerland. The details say that locations outside the general area are subject to an additional transportation fee, so the final amount depends on the pickup location.
The private vehicle is a major practical benefit. You do not need to assign a sober driver, and your group can carry wine purchases between stops. The experience is also easier for people who prefer not to spend a day coordinating directions and parking.
What Five Hours Really Means
The tour is marketed as a full-day wine tour, but the stated duration is approximately five hours. The listed tasting times add up to 175 minutes, leaving about 125 minutes for transportation, arrivals, transitions, and possibly lunch.
That can work well if you want a compact introduction to the Naramata Bench. It is long enough to visit five wineries, but short enough to leave room for another activity in the morning or evening. You should not expect an all-day outing with leisurely hours at every property unless you arrange an extended or customized schedule.
The distances between wineries are described as short, which is good news. Less road time means more time for tastings and views. Still, the schedule is fairly full, especially if you want lunch, shopping, or longer conversations at each stop.
I would plan on buying only after you have tasted at least a few wines. If you purchase at every stop, loading and carrying bottles can slow the day. The guide can help with cases, but your group should still allow room in the schedule for purchases.
Who Gets the Best Value?
This tour suits you best if you want a private, guided introduction rather than a cheap transfer between tasting rooms. Couples can use it as a date, and small groups can share the cost while enjoying a schedule built around their preferences.
It is also a good fit if you are new to the Naramata Bench. The guide provides regional context, the route includes both boutique and pioneering producers, and the tastings move from a broad five-wine introduction to more focused experiences.
Wine enthusiasts may appreciate the ability to request alternate wineries and pay for tasting upgrades. The route includes limited-production wines at Laughing Stock and small-scale production at Nichol, giving the day more range than a visit to only large, familiar producers.
You may want another option if you are seeking the lowest price, a long full-day schedule, or a specific language service that has not been confirmed. The five-hour duration is also worth considering if you want a slow, unhurried visit at every winery.
The tour receives a 4.5 rating from 23 reviews, with 91 percent of people recommending it. Those figures suggest a strong record, while the smaller review total means you should still pay attention to the practical details: pickup zone, guide language, lunch cost, and the exact meaning of any tasting upgrade.
Should You Book the Naramata Private Wine Tour?
I would book this tour if you value personal service, included tasting fees, and safe private transportation more than the lowest possible price. The best parts are the flexible winery choices, the scenic short-distance route, and the range of tasting styles, from Poplar Grove’s five signature wines to Laughing Stock’s seated limited-production tasting.
Before you commit, confirm your pickup location, expected duration, lunch plans, guide language, and any tasting upgrades. If you are staying in Penticton or Summerland and want a polished introduction to the Naramata Bench, this is a strong choice. If you are in Kelowna or another outlying town, add the transportation fee to your calculation before deciding.
FAQ
How long does the Naramata private wine tour last?
The experience is listed as approximately five hours. The tour title calls it a full-day experience, but the stated duration is closer to a half-day outing.
Which wineries are included?
The standard route includes Poplar Grove Winery, Hillside Winery, Deep Roots Winery, Nichol Winery and Vineyard, and Laughing Stock Vineyards.
Are wine tasting fees included?
Yes. Tasting fees at five wineries are included. Tasting upgrades may cost extra.
Is lunch included in the price?
No. Sagebrush Tours can make a reservation for a sit-down lunch, but the cost of lunch is not included.
Where is pickup included?
The regular pickup and drop-off zone is Penticton and Summerland. Pickup from Kelowna, West Kelowna, Peachland, Vernon, or Osoyoos may carry an additional transportation surcharge.
Can I cancel for a full refund?
Yes. You can cancel at least 24 hours before the experience start time for a full refund. Cancellations or changes made within 24 hours are not refunded or accepted.
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